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Bright Data Pricing: Worth It or Consider GetRealPrice? February 2026

If you've ever explored Bright Data's pricing page, trying to calculate whether you need residential proxies at $2.50 per GB or the SERP API at $1.50 per 1,000 requests, while figuring out how these pieces fit together for your price monitoring needs, you know that infrastructure-level pricing can feel like budgeting for a construction project when you just need a finished building.

 

Bright Data has established itself as one of the prominent web data platforms, serving over 20,000 customers with its comprehensive suite of proxy networks, scraping APIs, and data collection tools. The platform offers impressive scale with over 150 million residential IPs and 99.99% uptime guarantees. While Bright Data is known primarily for its infrastructure (providing the building blocks for web data collection), it also offers more turnkey solutions like Retail Insights for businesses seeking ready-made options.

 

I've spent time analyzing Bright Data's pricing structure and what it takes to build a price monitoring solution using their tools. I believe it's the ideal choice if:

 

 

However, Bright Data's pricing model may not fit your needs if:

 

 

In this case, you should consider GetRealPrice: a purpose-built price monitoring platform with over a decade of experience serving FMCG manufacturers and international retailers. The platform provides sophisticated product matching without requiring EAN codes, handles catalogs of millions of SKUs, and delivers reliable daily price intelligence with dedicated human support.

 

Because of that, I've included a detailed comparison with GetRealPrice in this review as an alternative approach for businesses specifically seeking price monitoring solutions. We’ll take a closer look at GetRealPrice later on.

 

Table of contents

 

Bright Data Pricing Summary

 

Bright Data

GetRealPrice

Pricing Model

Usage-based (per GB, per request, per record) with subscription options

Fixed monthly subscription

Entry Point

• Datacenter Proxies: $0.90/IP 

• SERP API: $1.50/1,000 requests (pay-as-you-go) 

• Retail Insights: $250/month

• Starter: €1,050/month 

• One-month free trial available

What You Get

• Raw infrastructure and APIs 

• Build your own solutions or use turnkey Retail Insights 

• Maximum flexibility

• Product matching without EAN codes 

• Analog matching across different brands • 100+ report templates 

• Weekly consultation hours

Approach

Platform-based: self-serve or managed options across many use cases

Specialist service: dedicated team maintaining custom parsers for each data source

Best For

Technical teams building custom web data solutions or businesses using their turnkey Retail Insights

Pricing professionals at retailers and FMCG manufacturers seeking reliable daily price intelligence

Bright Data Pricing: In-Depth Overview

Bright Data operates on a usage-based pricing model across multiple product categories, though they also offer tiered subscription plans with bundled usage. 

 

You can pay for what you use (per gigabyte of data transferred, per API request, or per record retrieved) or commit to monthly plans that include set allocations. This structure provides flexibility but requires understanding how different products work together for your specific use case.

Proxy Infrastructure Pricing

Product

Starting Price

Use Case

Residential Proxies

$2.50/GB

High-anonymity data collection

ISP Proxies

$1.30/IP

Static residential IPs

Datacenter Proxies

$0.90/IP

High-speed extraction

Mobile Proxies

$5.00/GB

Mobile-specific data

 

The proxy infrastructure forms the foundation of Bright Data's offerings. Residential proxies, drawn from their network of over 150 million IPs across 195 countries, are marketed as providing high success rates for accessing protected websites. Datacenter proxies are positioned for faster speeds at lower costs for less protected targets.

 

Proxy Infrastructure Pros

Proxy Infrastructure Cons

✅ Massive IP pool (150M+ residential)

❌ Costs scale with data volume

✅ 195 countries coverage

❌ Requires technical implementation

✅ 99.99% uptime guarantee

❌ No built-in scraping logic

✅ Granular geo-targeting

❌ Multiple products to coordinate

 

The Bottom Line 👉 Proxy infrastructure is powerful but raw. You're buying access to IPs, not a finished solution.

Web Access APIs Pricing

Product

Starting Price (Pay-as-you-go)

Function

Unlocker API

$1.50/1,000 requests

Bypass blocks and CAPTCHAs

Crawl API

$1.50/1,000 requests

Extract entire websites

SERP API

$1.50/1,000 requests

Search engine results

Browser API

$8/GB

Remote browser control

 

Web Access APIs add intelligence to raw proxy access. The Unlocker API handles CAPTCHAs and anti-bot measures automatically. The SERP API delivers structured search engine data. These APIs reduce development time but still require integration work. Note that lower per-unit rates (such as $1/1,000 requests) are available on higher-commitment monthly plans.

 

Web Access APIs Pros

Web Access APIs Cons

✅ Handles anti-bot measures

❌ Per-request pricing adds up

✅ Structured data output

❌ Still requires development

✅ Real-time results

❌ No price monitoring logic

✅ High success rates

❌ Integration work required

 

The Bottom Line 👉 APIs simplify data extraction but you still need to build the monitoring and analysis layer yourself.

Data Feeds and Insights Pricing

Product

Starting Price

Delivery

Scrapers APIs

$1.50/1,000 records (pay-as-you-go)

Real-time from 100+ sites

Datasets

$250/100,000 records

Pre-collected structured data

Retail Insights

$250/month

AI-powered retail analytics

Managed Data Acquisition

$1,500/month

Fully managed service

 

Data Feeds represent Bright Data's move toward finished products. Retail Insights at $250/month provides cross-retailer analytics with built-in dashboards and AI-powered product matching. Managed Data Acquisition at $1,500/month offers tailored, enterprise-grade data services where Bright Data handles everything. Note that promotional pricing (such as $0.75/1,000 records for Scrapers APIs) may be available on volume commitments.

 

Data Feeds & Insights Pros

Data Feeds & Insights Cons

✅ Closer to ready-made solutions

❌ Limited customization options

✅ Structured data delivery

❌ May not match exact requirements

✅ Managed options available

❌ Higher price points for managed services

✅ Reduces technical burden

❌ Less flexibility than DIY

 

The Bottom Line 👉 Data Feeds bridge the gap between infrastructure and solutions, but pricing climbs significantly for fully managed services.

Considerations for Price Monitoring Use Cases

While Bright Data offers both infrastructure and turnkey options, businesses specifically seeking competitor price monitoring should consider these factors when evaluating their self-serve products:

 

Technical Investment for Custom Solutions

 

 

Note: Bright Data's Retail Insights product ($250/month) does include built-in dashboards, alerts, and AI-powered product matching, reducing these technical requirements for those who choose that option.

 

Usage-Based Cost Considerations

 

 

Ongoing Maintenance (for Custom Solutions)

 

 

These considerations have led some businesses seeking dedicated price monitoring to explore purpose-built alternatives that prioritize operational reliability and specialized expertise...

Alternative Approach: GetRealPrice

GetRealPrice offers a fundamentally different approach: instead of building price monitoring from infrastructure components, you work with a specialist team that has refined price intelligence processes over 11 years of operation.

 

Founded in 2012 and operating across 32 countries, GetRealPrice serves retailers, marketplaces, and FMCG manufacturers who need competitive intelligence delivered reliably on schedule. The platform is adapted for catalogs ranging from thousands to 5-30 million SKUs, serving clients including international retailers and major consumer goods manufacturers.

 

 

What distinguishes GetRealPrice's approach is the emphasis on operational reliability and specialized expertise. 

 

A dedicated technical team writes and maintains custom parsers for each data source, covering not only standard websites but also mobile applications and sites with anti-crawling defenses. When a website changes its structure, the team typically restores data collection within hours rather than days.

GetRealPrice Starter Package: €1,050/month

Feature

Details

Price

€1,050/month

Competitor Monitoring

Up to 3 webshops (Starter tier)

Product Matching

Up to 10,000 SKUs per competitor

Matching Approach

AI-powered with human confirmation; no EAN codes required

Analog Matching

Matches similar products across different brands based on specifications

Update Frequency

Up to 3 times per week

Reports

~100 templates included

Support

2 hours consultation weekly

Free Trial

One month with full access

 

The Starter package represents the entry point. Larger implementations with more competitors, higher SKU volumes, and daily updates are available through custom arrangements.

How GetRealPrice Product Matching Works

Unlike systems that require standardized identifiers, GetRealPrice performs product matching using only product names as input. The system automatically identifies and matches identical products across different webshops even when naming conventions vary significantly between retailers.

 

The platform also handles analog product matching, identifying similar products from different brands that share the same functional specifications. For example, matching industrial components or DIY products across manufacturers based on technical parameters like dimensions, materials, and standards, even when product names differ completely between suppliers.

 

Source: GetRealPrice

 

When products come in different package quantities, the system applies price normalization automatically. If a client sells 750 units and a competitor sells 800, prices are recalculated to enable apples-to-apples comparisons.

 

GetRealPrice Platform Pros

GetRealPrice Platform Cons

✅ Product matching without EAN codes

❌ Higher entry price than Bright Data Retail Insights

✅ Analog matching across brands

❌ Starter tier limited to 3 competitors

✅ Package size normalization

❌ Less flexible than DIY approaches

✅ Data from mobile apps and protected sites

❌ Focused on price monitoring specifically

✅ Dedicated weekly consultation hours

  

✅ Scheduled data delivery commitments

  

 

The Bottom Line 👉 GetRealPrice trades flexibility for specialized depth, delivering price intelligence with operational reliability and human expertise.

Build vs. Buy: Value Breakdown

Technical Investment

Bright Data's Approach: For self-serve products, you're purchasing infrastructure that requires assembly. 

 

Building a price monitoring solution means hiring developers, writing scraping logic, creating product matching algorithms, and developing dashboards. Your team remains responsible for maintenance. However, Bright Data's Retail Insights ($250/month) offers a more turnkey option with built-in dashboards and AI matching for those who prefer not to build.

 

GetRealPrice's Approach: The technical complexity is handled by a dedicated team that specializes in retail price intelligence. 

 

Product matching uses AI to identify candidates, which are then confirmed by experienced analysts to ensure accuracy. Pricing optimization uses proven mathematical formulas rather than AI, ensuring pricing strategists can always understand and explain why specific prices were recommended.

 

Source: GetRealPrice

 

🪙 Value Verdict: GetRealPrice fits businesses wanting specialized expertise and reliable operations. Bright Data fits businesses with technical resources or those whose needs align with Retail Insights.

Cost Predictability

Bright Data's Approach: Usage-based pricing means costs fluctuate with activity. Monitoring more competitors or products increases data volume, increasing costs. Budgeting requires estimating future usage, though Bright Data provides tools to help monitor spending.

 

Source: Bright Data

 

GetRealPrice's Approach: Fixed monthly pricing provides budget certainty within plan limits. The fee includes consultation hours, report templates, and dedicated support. Scaling beyond the Starter package's limits requires upgrading to higher tiers.

 

🪙 Value Verdict: GetRealPrice provides predictable costs with bundled support. Bright Data provides flexibility with pay-per-use scaling.

Data Quality and Reliability

Bright Data's Approach: As an infrastructure provider, Bright Data offers robust underlying technology with high uptime guarantees. Data quality for custom solutions depends on your implementation. Retail Insights provides managed data quality for those who choose that product.

 

GetRealPrice's Approach: Data quality and reliability are central to the service. 

 

The team maintains custom parsers for each data source and proactively monitors for issues. When website changes break data collection, restoration typically happens within hours. Clients receive data on committed schedules; if you need data every Friday by 5pm, that's when it arrives.

 

Value Verdict: For businesses where reliable, scheduled data delivery is critical to operations, GetRealPrice's specialist focus provides assurance. Bright Data's infrastructure excels for businesses with technical teams managing their own quality processes.

Flexibility and Control

Bright Data's Approach: Flexibility is Bright Data's strength. You can build exactly what you need, customize every aspect, and extend into other use cases like ad verification or market research. If your requirements are unique, DIY gives you significant control.

 

GetRealPrice's Approach: Purpose-built for price monitoring means optimized workflows but focused scope. You get advanced matching capabilities, price corridor tracking, and retail-specific features. Requirements outside price monitoring may not be covered.

 

🪙 Value Verdict: Bright Data serves businesses with diverse data needs beyond price monitoring. GetRealPrice serves businesses wanting specialized depth in competitive pricing intelligence.

Bright Data Pricing FAQ

Is there a free trial for Bright Data?

Yes, Bright Data offers a free trial with publicly documented terms, including a 7-day "Playground" mode and a 30-day limited trial with credits after account verification. You can test the platform's capabilities before committing. 

 

GetRealPrice offers a one-month free trial with full access to reporting and alerts.

How much does competitor price monitoring cost with Bright Data?

The total cost depends on your solution architecture. If building custom solutions, you might combine residential proxies ($2.50-$5/GB depending on commitment), the Unlocker API ($1.50/1,000 requests pay-as-you-go), and development time. 

 

Alternatively, Retail Insights starts at $250/month or Managed Data Acquisition at $1,500/month for more turnkey options.

What's the difference between Bright Data and GetRealPrice?

Bright Data provides both infrastructure for building custom web data solutions and turnkey options like Retail Insights. GetRealPrice provides a specialist price monitoring service with a dedicated team maintaining data collection and matching. 

 

Bright Data offers flexibility across many use cases; GetRealPrice offers specialized depth in retail price intelligence with an emphasis on operational reliability and human expertise.

Which is more cost-effective for price monitoring?

It depends on your situation. Bright Data's Retail Insights at $250/month has a lower entry price than GetRealPrice's €1,050/month Starter package. 

 

However, GetRealPrice includes weekly consultation hours, 100+ report templates, advanced matching without EAN codes, and dedicated support, features that may require additional investment with other solutions. 

 

For businesses prioritizing reliable daily operations and specialized expertise, the total value equation differs from simple price comparison.

Can GetRealPrice handle large product catalogs?

Yes. GetRealPrice states its platform is adapted for 5-30 million SKUs and supports monitoring numerous competitors. The Starter package includes 10,000 SKUs per competitor with 3 competitors. 

 

Larger implementations with expanded limits and daily updates are available through custom arrangements.

What industries does GetRealPrice serve?

GetRealPrice's primary users are e-commerce, retailers and FMCG manufacturers. 

 

The platform includes specialized modes for different verticals, including pharmacy (with city and store-level pricing), DIY retail, consumer electronics, fashion, and grocery. The service is adapted for international retailers and major consumer goods companies.

Final Verdict: Bright Data vs GetRealPrice

The choice between Bright Data and GetRealPrice reflects different approaches to competitive pricing intelligence:

 

👍 Bright Data is a comprehensive web data platform offering everything from raw infrastructure to turnkey solutions. 

 

With usage-based pricing starting from $0.90/IP for datacenter proxies, Retail Insights at $250/month, and up to $1,500/month for fully managed services, it serves businesses across the technical spectrum. 

 

The platform excels for companies with development resources who need flexibility beyond price monitoring, or businesses whose requirements align well with the Retail Insights product.

 

Get started with Bright Data here.

 

👉 GetRealPrice is a specialist price monitoring service built over 11 years of serving retailers and FMCG manufacturers. 

 

With pricing starting at €1,050/month including advanced product matching without EAN codes, analog matching across brands, package size normalization, 100+ report templates, and weekly consultation hours, it provides dedicated expertise for competitive pricing intelligence. 

 

The service fits pricing professionals and enterprise teams who prioritize reliable daily operations, scheduled data delivery, and working with specialists who understand retail pricing dynamics.

 

Get started with GetRealPrice here.

 

The key difference is approach and specialization. Bright Data asks "What web data capabilities do you need?" and offers flexible options from DIY to managed. GetRealPrice asks "How can we make your daily pricing operations reliable and effective?" and delivers focused expertise. 

 

Your priorities, flexibility vs. specialization, building vs. buying, technical control vs. operational reliability, determine which approach fits your situation.


 

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